With over 10,000 Australians having already participated in a Placescore survey the Sydney startup is formally launching this month with events for councils and government agencies in Melbourne (23 February), Brisbane (2 March) and Hobart (9 March).
- is a groundbreaking place experience (PX) diagnostic engagement, benchmarking, tracking and marketing business. Our purpose is to make places better for people by providing insights that guide more effective investment.
- offers two sophisticated data collection tools to gather and analyse insights – Care Factor and PX Assessment. Together they reveal what people care about and how a place rates against that benchmark. Attributes with a high Care Factor and low PX score can be considered priorities, while those with both high a Care Factor and high PX can be celebrated.
- also allows you to capture return on investment. You can conduct a PX Assessment before and after implementing improvements – like streetscape upgrades, to measure their impact on your community’s place experience.
Understanding and measuring PX is important because it can be used to direct changes people will value, and measure the positive impact of investment.
Recently selected at a Westpac Business of Tomorrow Placescore ‘is something governments and communities have both been asking for, tools to improve engagement transparency and measure the impact of investment in our neighbourhoods and town centres.”
With hundreds of millions being spent each year on projects to make our streets and neighbourhoods better for business, residents and visitors, it is not surprising that there is a demand for more rigourous decision making tools.
In the City of Parramatta alone over 2300 community members completed a Care Factor survey letting the Council know what was most important to making town centres places they want to spend time and money in. Interestingly, not one neighbourhood’s top 10 was the same as the LGA average.
This is an unprecedented opportunity for government and community alike – finally they can differentiate community values by suburb or even by age or gender.
Another stand out feature is the ever growing National Benchmarks which are helping to define wider trends in urban values. Data shows that people living in high density neighbourhoods most value ‘Connectivity’, that is, proximity to other neighbourhoods, employment centres, shops etc. However, for those living in suburban or low density neighbourhoods, their #1 Care Factor is ‘Elements of the natural environment’.
What makes Placescore so valuable is that it works as a system. Care Factor is like a place census, it captures what the community values.
Placescore also allows the community to rate their current experience of their main street or neighbourhood through a PX Assessment. Deciding what the community values about place is no longer a difficult esoteric judgement, Placescore defines local priorities so that investment can be delivered where it will have the greatest positive impact.
For more information visit www.placescore.org or just give us a call +61 (0)2 8021 7027
email firstname.lastname@example.org for an invitation